ADVANCED Diploma Of DIGITAL MARKETING

ADVANCED Diploma Of DIGITAL MARKETING (Adv. Dip. Digital marketing)

Table showing details of an advanced diploma program including qualification level, AQF level 6, 52 weeks duration, fully online self-paced delivery, 10 units (core plus electives), onshore fee AUD 5,500, offshore fee AUD 6,000.
“Digital marketing skills are ranked among the top in-demand skills globally, driven by growth in digital channels, data, and online commerce.”
— LinkedIn Jobs Report, World Economic Forum (Future of Jobs), Australian Government – Labour Market Insights.

Immerse yourself and develop key skills across a wide range of topics in an Advanced Diploma of Digital Marketing. Our extensive course in digital marketing will help you become a well-rounded digital marketer. 

You will learn key skills and knowledge in building digital strategy for brands, analysing and testing marketing campaigns, creating content and how to budget accordingly. 

To keep ahead of the industry, our Advanced Diploma of Digital Marketing also covers the use of Artificial Intelligence (AI) and the best practices when using AI in marketing. 

Laptop displaying data analytics graphs and charts with a dark background.

ENTRY REQUIREMENTS

Entrants to the 11266NAT Advanced Diploma of Digital Marketing (AdDip. Digital MKT) must:

  • Students must have completed Australian Year 12 or equivalent

  • For non-native English speakers, IELTS 6.0 or equivalent is required.

  • Students must have completed a formal course of study or have a minimum of one year’s employment in sales and marketing, digital media, social media marketing, or a related field.

  • Learners must have access to appropriate technology, including a computer with reliable internet connection, web browsing capability, and applications such as Word and Excel.

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Digital marketing strategy analysis on desktop screen showing campaign performance, growth charts and data-driven insights in a modern office
Social media marketing analytics displayed on smartphone showing engagement, reach and performance metrics in a professional workspace
Marketing team analysing digital strategy with charts, campaign data and performance metrics during a collaborative planning session

Career Outcomes

By undertaking this course, you will be equipped with the highly valuable skills that are needed to propel your career in digital marketing. You will be eligible for roles such as the following: 

Conversion Rate Optimisation Manager

Digital Marketing Specialist

Email Marketing Specialist

SEO and SEM Specialis

Digital Marketing Manager

Content Strategist

Marketing Analytics Manager

Digital Marketing Strategist

Advanced Diploma of Digital Marketing (11266NAT)

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Business team analysing digital marketing strategy using analytics reports and performance data in a professional meeting environment

    1. NAT11266001 – Use Digital Analytics to Analyse Marketing Performance

    2. NAT11266002 – Optimise a Website to Improve Conversions

    3. NAT11266003 – Develop a Brand’s Digital Content and Social Media Strategy

    4. NAT11266004 – Research and Prepare a Search Engine Optimisation Strategy

    5. NAT11266005 – Create and Manage a Paid Search Strategy

    6. NAT11266006 – Develop and Manage an Email Marketing Strategy

    7. NAT11266007 – Prepare a Strategy for Display and Video Advertising

    8. NAT11266008 – Use Responsible Artificial Intelligence and Artificial Intelligence Ethics

    9. FNSORG501 – Develop and Manage a Budget

    10. SIRXMKT007 – Develop a Digital Marketing Plan